In the United States, social media platforms are also used as a tool for the upcoming elections.
The November’s presidential elections are fast approaching and the efforts to get people to vote are underway.
Snapchat says 65 percent of those aged 24 or younger are among the 1 million it helped to register for the November vote.
In August, Snapchat announced a suite of new features aiming at turning out the vote among its young user base. It included the in-app voter registration.
The app aimed at getting young voters to the polls and make information about voting more easily accessible.
In 2018, Snapchat’s voter registration efforts had 450,000 users registering to vote,
The social media network says 57% of them ended up voting.
The Pew Research Center in 2019 said 73% of Americans ages 18-24 reported using Snapchat.
Snapchat says between 300,000 and 500,000 Snapchatters turns 18 every month.
It says more than 750,000 voters registered using Snapchat during the 2018 midterm elections.
Forbes says Snapchat’s demographic is younger and more likely to lean Democrat than Facebook’s.
Facebook, which introduced its voting resources guide in August, registers some 2.5 million voters.
Twitter is also in the race to get voter registration. It launched tools for that purpose and allowed users to view other election-related information through the app.
Embattled TikTok also launched a voter information guide within its mobile app with candidate information and how to vote by state.
On another note, an organization has recruited about 300 ‘Drag Ambassadors’ across 45 states.
Their aim is to target at lesbian, gay, bisexual, transgender, and queer (LGBTQ) voters with drag shows.
The shows are both live and virtual, to tap into the significant online followings of some drag queens.