In a revolutionary development to Singapore’s vibrant alcoholic beverage scene, House of Amber Nectar has unveiled b.yond beer, a trailblazing series of draught cocktail sodas. This innovative concept not only introduces a new dimension to the realm of libations but also symbolises the fusion of traditional brewing methods with modern mixology trends.
Crafted with a keen eye on quality, b.yond beer incorporates JINRO Chamisul Fresh Soju, a renowned spirit with a 16.9% alcohol by volume (ABV). The Soju’s unique flavour profile, enhanced by a meticulous four-time bamboo charcoal filtration process, is the cornerstone of these draught cocktail sodas. This East meets West approach reflects Singapore’s position as a melting pot of cultures, showcasing a seamless blend of global trends and local tastes.
The b.yond beer range boasts a diverse selection of flavours, appealing to a wide audience. The lineup includes the JINRO Highball, a fizzy, low-calorie option with citrus notes, and the Earl Grey HARD Alcoholic Tea, blending the classic flavours of Earl Grey with a zesty lemon twist. Additionally, the Lychee and Green Grape HARD Sparkling Cocktails offer a sweet, refreshing option for those seeking a fruity kick. The range is a nod to the increasing popularity of flavoured alcoholic beverages globally, catering to a growing segment of consumers seeking diversity in their drink choices.
b.yond
One of the most striking features of b.yond beer is its unique bar-gun system, a technological innovation ensuring the freshness, hygiene, and consistent quality of each serving. This system not only streamlines the serving process but also reflects a growing trend in the industry towards more sustainable and efficient serving methods. The use of such technology is a step forward in addressing the modern consumer’s desire for quick, high-quality service, especially in a fast-paced city like Singapore.
Singapore, known for its dynamic and evolving food and beverage scene, is an ideal backdrop for the launch of such an innovative product. The introduction of b.yond beer taps into the city-state’s reputation as a hub for culinary innovation and its population’s appetite for new and exciting dining and drinking experiences.
The decision to incorporate a well-known brand like JINRO in these cocktails is a strategic move, leveraging the brand’s popularity and quality reputation. This partnership signifies a broader trend of collaboration and fusion in the food and beverage industry, where blending different culinary traditions and techniques is becoming increasingly common.
In a landscape where consumers are constantly seeking new experiences, b.yond beer offers a fresh perspective on cocktail consumption. It’s not just about the drink itself but the experience that comes with it – the ease of service, the guarantee of freshness, and the pleasure of enjoying a high-quality beverage.
As Singapore continues to establish itself as a leader in the culinary and beverage world, innovations like b.yond beer are not just a novelty but a testament to the city’s ongoing evolution. It represents a blend of tradition and modernity, much like Singapore itself, and is set to become a notable addition to the local drinking scene.
For more information, please visit: www.ambernectar.com.sg