Mad Money host Jim Cramer says that Elon Musk has a brain that people will try and understand for a long time to come.
At the New York Times DealBook conference on November 29 he said that advertisers who have left X in response to his anti semitic posts can leave the platform.
He used profanity saying that no one is going to be able to black mail him with money and they should go….themselves.
He also called out Disney CEO Bob Iger saying, “Hey Bob, if you’re in the audience: That’s how I feel. Don’t advertise.”
Of late brands like NBC Universal, Comcast, Lionsgate and Warner Bros. Discovery have stopped advertising on the platform.
Musk said that the “advertising boycott is going to kill the company. The whole world will know that those advertisers killed the company.”
Musk emphasized that he prioritized free speech over everything else insisting that he would say whatever he wanted and if losing money was a consequence then so be it.
“By him taking the position that he took in quite a public manner, we just felt that the association with that position and Elon Musk and X was not necessarily a positive one for us, and we decided we would pull our advertising,” said Iger.
Cramer said that when was taught sales at Goldman Sachs, he was thought about reverse psychology but he never thought about spitting on the advertiser. “This would be more than spitting”.
“He’s unfiltered. He answers to no one. Look he said it: this is a brain that people will study for a long time because it’s a brain that works against himself at the same time. It’s not an unusual mental condition that this man has.”
CNBC media executive Tom Rogers said that advertisers have the right to speak and avoid any objectionable content. He also said that X’s current issues with advertising point to a bigger problem: the kind of programmatic advertising that often places ads next to content the advertiser would rather not be associated with.
Of late Musk has also threatened to sue several companies such as Media Matters, the Center for Countering Digital Hate, and the Anti-Defamation League as he believes these companies are responsible for Twitter’s advertisers leaving.
Cover Photo: Wiki