Reality star and entrepreneur Kim Kardashian faced backlash when she launched her shapewear brand named Kimono.
The shapewear line will undergo a major change just a week after its launch.
The move came after Kim received criticism that she was appropriating Japanese culture with the original name, Kimono.
Kim responded in an Instagram post saying that she is “always listening, learning and growing.”
In a statement to The New York Times Kim said the name was a “nod to the beauty and detail” that goes into the traditional garment.
“I understand and have deep respect for the significance of the kimono in Japanese culture. My solution-wear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.”
Initially she did not have plans to change the name but now she has decided to do so.
“When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.”
Details of the new name is still under wraps.
