Launch of BTS Barbie dolls boosted Mattel’s worldwide sales by ten percent
K-pop superband and UNICEF Goodwill Ambassadors BTS’s influence has spilled over into the toy industry. When toymaker Mattel Inc. launched its line of BTS Barbie dolls, worldwide sales rose by 10 percent, a testament to the strength of BTS’ “army”, or the group’s dedicated fanbase. On Tuesday (Oct 29), Mattel reported a “surprise jump” in […]