
Business InsightsOct 6, 2023
Trademark Showdown: Elon Musk’s X rebrand sparks legal firestorm
In what has become the most contentious rebranding move of the year triggering a trademark showdown, Twitter’s transformation into ‘X’ is proving to be a relentless headache for the social media giant’s CEO. Unexpectedly, the path to this new identity has encountered a formidable obstacle – the existence of numerous businesses bearing the name ‘X,’ […]
By Gemma Iso












