By Koh Hui Xin
The report, which was carried out for over a decade, was based upon a survey of 463 millionaires with a personal wealth of at least 10 million yuan (S$2.1 million).
Bulgari, an Italian jewellery and luxury goods brand, topped the list, receiving 21.8 per cent of votes. Apple came in close at second place, followed by Chanel in third.
Per cent of votes (%)
Notable brands missing from the list include Prada, Burberry and Rolex.
Are you surprised at the survey findings?