Saturday, May 31, 2025
18.4 C
London

Viral feta pasta: The simple recipe taking social media, and old world media, by storm

- Advertisement -

LONDON — A super simple recipe has been going viral worldwide. The ingredients for this global success? Tomatoes, feta cheese, olive oil and … 40 million views.

Its success is such that even highly respectable media outlets like The Wall Street Journal have taken interest in the subject. Here’s a look back at how this simple baked feta pasta dish conquered the internet.

Don’t tell me that the cherry tomato/feta/olive oil hype has passed you by? Where have you been? Because this most simple, unassuming of recipes has gone viral worldwide, breaking the internet in less time than it takes to flip a steak. But how exactly did that happen?

A year and a half ago, Jenni Hayrinen, a Finnish food blogger, posted this super-simple pasta recipe: take an ovenproof dish, add cherry tomatoes (not even halved), a block of feta cheese in the middle, a healthy slug of olive oil, then put it in the oven for 40 minutes and, hey presto.

- Advertisement -

The blogger, who describes herself as a “food artist,” told Today that she owed the dish’s success to … her own laziness. “The original recipe was created because I needed a quick and easy lunch,” she explained. I was getting hungry and started craving some oven baked feta.”

Feta, tomatoes, jail

Titled “Uunifetapasta,” the recipe proved a global hit and has been watched – get ready for it – over 40 million times. But the video didn’t go viral instantly. Although posted in 2019, it’s in 2021 that it has been subtly breaking records, thanks to versions from various influencers on their Instagram and TikTok pages.

Since then, the baked feta pasta hype has grown such that even the highly respectable The Wall Street Journal has taken interest in the story, looking at the many disgruntled web users complaining that they can’t get the right texture of feta or that their tomatoes are all wrong. In fact, WSJ reports the recipe’s creator has even had people telling her she should be in jail.

- Advertisement -

This isn’t the first time that a recipe has sent the internet wild. There was lockdown’s banana bread, the colourful rainbow cake craze, and who could forget Japanese fluffy pancakes. Whatever could be next?

- Advertisement -

Hot this week

Kate Middleton expecting twins, according to reports

According to news on the Internet, the Duchess of...

Is BTS’s Taehyung colour blind?

The rumour mill online has been speculating that Korean...

Hurley wore ‘the dress’ after being snubbed by top fashion designers

Model Liz Hurley became famous after wearing "the dress"...

Hyun Bin taking legal action against rumours involving Son Ye Jin

While the hottest K-drama screening on-air is undoubtedly Crash...

HK protesters call for boycott of Ip Man 4: The Finale

Hong Kong -- The final instalment of the Ip...

Dynasty or Democracy? Nurul Izzah’s Comeback Sparks Uproar in PKR as Rafizi Cries Foul

Anwar Ibrahim is renowned for his out-of-the-box thinking, which...

ChatGPT at two — and OpenAI’s vision for the future

Two years after OpenAI launched ChatGPT, the groundbreaking AI...

Vertical Institute Unveils Generative AI Course to Meet Growing Demand for Digital Proficiency

The future of work is undeniably intertwined with artificial...

Jimmy Carter: The Nobel US president who lived to be 100

Jimmy Carter, the peanut farmer who became the 39th...

Manmohan Singh: The leader who transformed India

Manmohan Singh's story is one of remarkable transformation, both...

Why AI ‘hallucinates’: What’s missing in the models

The American writer Richard Powers' latest novel, Playground, delves...

Challenging job market diminishes appeal of postgraduate studies in China

China is seeing a significant decline in postgraduate entrance...

Related Articles

Popular Categories

spot_img