The future of news consumption is here where you never have to sift through lengthy news articles, and it’s AI-driven. It’s called SGE or the Search Generative Experience.
This development is causing quite a stir in the media industry, as it threatens to reshape how we access information.
Search Generative Experience (SGE)
Google, in response to the rising prominence of OpenAI’s ChatGPT, has launched the Search Generative Experience (SGE), a revolutionary product that employs AI to generate quick summaries for specific search queries. These summaries appear at the top of Google’s search homepage, accompanied by links for those who wish to explore further.
For publishers, this innovation presents a potential challenge. If they wish to keep their content from being utilized by Google’s AI for these summaries, they must employ a tool that also removes their content from Google’s search results, making them virtually invisible on the web.
New method of news consumption
Google asserts that AI-generated summaries are created by amalgamating information from multiple web pages, serving as a starting point for users to delve deeper into their desired topics. SGE is described as an opt-in experiment designed to evolve and improve with feedback from news publishers and users.
Publishers have long struggled to compete with Google for online advertising and have simultaneously relied on the tech giant for search traffic. Google’s SGE, however, raises concerns for publishers. It pushes traditional search links further down the page, potentially reducing traffic to those links by up to 40%, as per one executive from a publishing company.
Perhaps more alarming is the possibility that users will forego clicking on links altogether if the SGE summary satisfies their information needs, effectively sidelining publishers. Nikhil Lai, a Senior Analyst at Forrester Research, predicts a decline in organic traffic for publishers due to SGE and a shift in how the value of content is measured, apart from click-through rates.
This transformative technology is shaking up the media industry, offering users quick and efficient access to information while compelling publishers to adapt to a new landscape of content consumption.
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