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Pearlie White enhanced its dental care formula with innovative anti-viral properties

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At the peak of the pandemic in 2020, Associate Professor Jaya Seneviratne, Principal Investigator of the National Dental Research Institute Singapore (NDRIS), was in the middle of a volunteer work at a migrant workers’ dormitory when he first conducted a clinical trial to study the efficacy of mouth rinses on reducing the salivary SARS CoV-2.

The results of this trial were just brilliant!

He found out that Cetylpyridinium Chloride (CPC) formulated in commercial mouth rinses can indeed effectively suppress salivary SARS-CoV-2 levels within just 5 minutes of use and for as long as 6 hours after use!

What happened next is a partnership with Pearlie White, a homegrown brand known for quality dental care products. This partnership gave birth to Pearlie White Defenze™ Antiseptic Fluoride Mouth Rinse.

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Featuring an innovative formula that not only freshens breath, helps fight against dental caries and bad breath, and protects the gums, this topical antiseptic also effectively helps reduce the SARS-CoV-2 virus in saliva.

Innovation in Oral Healthcare

The launch of this innovative mouth rinse presents a breakthrough in oral healthcare. Being alcohol-free and dermatologically tested, it is safe to use daily. It has a unique formulation that includes 10 natural ingredients, such as Echinacea, Chamomile, Cinnamon, Honeysuckle, Licorice, Myrrh, Sage, and Tea Tree Oil.

Enhancing its plaque-fighting capabilities are ingredients such as Ceylpyridinium Chloride, Fluoride, Xylitol, and Zinc Gluconate.

Homegrown yet World-Class

It is indeed a world-class homegrown product that can positively impact the quality of consumer oral health. It is the latest addition to the diverse offerings of Pearlie White, which includes already features more than 60 advanced and effective oral care products under 11 different product categories.

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The brand Pearlie White traces its roots back in 2001 with a diverse catalogue of advanced and innovative oral care products made available to a global clientele. The high quality of its products reflects its brand ethos: “Good Oral Health Promotes Better Overall Health.”

In 2021, the brand received the well-deserved “Made with Passion” mark, which solidified its reputation for outstanding quality in its products. It is the result of relentless efforts to conduct research and development in the creation of innovative and high-quality oral healthcare solution and products.

Effective June 2022, Pearlie White has received Halal certification for its facility and products. This is complemented by the company’s ISO 22716 GMP certification, a seal that ensures compliance with good manufacturing practices.

More Pearlie White products

This brilliant and innovative product is available in Singapore.

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Homegrown oral care brand Pearlie White® partnered with the National Dental Centre Singapore (NDCS) to come up with Pearlie White Defenze™ Antiseptic Fluoride Mouth Rinse, which not only freshens breath, aids in cavity protection, reduces sensitivity, and reduces gum disease, but also features innovative anti-viral properties that helps in managing the spread of aerosol-transmitted viruses.

Upon its launch, the Pearlie White Defenze™ Antiseptic Fluoride Mouth Rinse will be available at the Pearlie White online store, Lazada, Qoo10, Shopee, SingHealth pharmacies, select medical and dental clinics, pharmacies, groceries, and healthcare product retailers.

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Cover Photo: Pearlie White

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