Business Insights Sep 4, 2023
Could ‘Shorts’ spell trouble for the future of YouTube?
YouTube, the behemoth of online video, finds itself at a crossroads. Senior YouTube executives are grappling with concerns that their latest creation, Shorts, a direct competitor to TikTok, might slowly erode the platform’s longstanding dominance in long-form content. For nearly two decades, YouTube’s bread and butter have been its extensive library of long videos, but […]
By Gemma Iso