Millennials and Gen Z: Changing the 2024 US election landscape

ByGemma Iso

November 8, 2023

The upcoming 2024 US election is a defining moment in American political history, thanks to the influence of Millennials and Gen Z. These two generations, known for their tech-savviness, activism, and commitment to change, are rapidly reshaping the political landscape.

How do these dynamic age groups have altered the political terrain, and why does their engagement have a profound impact on the outcome of the elections?

Issue-Driven Voting – They are more likely to vote based on issues and policies rather than party loyalty. This flexibility can create unpredictability in election outcomes by supporting candidates aligned with their values.

Digital Pioneers – They have an unprecedented ability to harness the power of technology to mobilize and educate their peers. From viral social media campaigns to online voter registration drives, they leverage digital tools to inform and engage voters.

Social Justice and Activism – Their deep commitment to causes like climate change, racial equality, LGBTQ+ rights, and gender equality drives them to support candidates who share their values.

Demanding Accountability – They are quick to call out hypocrisy and flip-flopping, making it increasingly challenging for candidates to pivot on important issues without facing backlash.

Diversity and Inclusion – They are eager to see candidates who reflect the diversity of the nation and will not hesitate to support those who prioritize these values.

Third-Party Influence – Millennials and Gen Z are more open to third-party candidates and are willing to explore alternatives beyond the traditional two-party system.